Corporate Architects

Architecture can be visually experienced, is omnipresent and is usually very durable. This makes it a valuable instrument of self-expression. That is why brands have been using it in their branding strategy for decades. Company profiles are expressed as "corporate architecture" in sensational structures with a high recognition value. City planners are also increasingly relying on branding by construction tendering and having spectacular "signature buildings" constructed. We will show you examples of architecture as an impressive marketing tool.